Beautiful belts

March 08, 2022

In 2004, when Justin Elliot Rhodes – founder of Elliot Rhodes – opened his first store they all said he was crazy...A specialist belt shop? That would never work. But the ‘Best new retailer of the year’ from 2005 continues to thrive and Elliot Rhodes has become one of the most successful independent retailers and brands in the UK.

Brand founder Justin Rhodes comments:

 ‘My belief in specialisation and the lost art of retail is what drove me to create Elliot Rhodes. I believed that we could change existing preconceptions of a product traditionally considered dull and unsexy and thankfully we seem to be winning the battle. Through passionate education we are encouraging people to branch out – amazingly only 50% of sales now come from Black and Brown belts! In an extremely competitive environment we have been fortunate to be doing something really different, with a focus on quality, individuality and customer experience that continues to resonate with our customers, I guess really we are just ‘Old School’ retailers with a modern twist’

Elliot Rhodes’ look is one of beautiful full grain leather of the highest quality with eye-catching buckles and designs ranging from classic, elegant and refined to glamorous, quirky and dazzling.


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