Comfort is key

PAUL SMITH IS BRITAIN’S FOREMOST DESIGNER.
HE IS RENOWNED FOR HIS CREATIVE AESTHETIC, WHICH COMBINES TRADITION AND MODERNITY.
REAFFIRMING THE VALUES THAT PAUL SET DOWN IN 1970, ‘CLASSIC WITH A TWIST’ REMAINS THE GUIDING PRINCIPLE OF THE COMPANY.
PAUL’S SAYING, THAT 'YOU CAN FIND INSPIRATION IN EVERYTHING’, MEANS THAT REFERENCES ARE ECLECTIC, COMING FROM HIGH ART AND EVERYDAY LIFE. EACH PAUL SMITH DESIGN IS UNDERPINNED BY A DRY BRITISH SENSE OF HUMOUR: QUIRKY BUT NOT FRIVOLOUS, ECCENTRIC BUT NOT SILLY.
HAPPILY POSITIONED BETWEEN HIGH FASHION AND FORMALWEAR, WHILE TAKING REFERENCE FROM BOTH, PAUL SMITH HAS ALWAYS BEEN PROUD TO STAND APART.

THE ITALIAN BRAND CIRCOLO 1901 FUSES CLASSIC SILHOUETTES WITH INNOVATIVE FABRICS TO PRODUCE AN EASY-TO-WEAR AESTHETIC THAT CHAMPIONS ELEGANT SIMPLICITY AND OUR AUTUMN WINTER COLLECTION DEFIANTLY PORTRAYS THAT. 
CIRCOLO WAS FOUNDED BY ITALIAN TEXTILE INDUSTRIALIST GENNARO DARGENIO, WHO WAS BORN IN BARLETTA, A TOWN IN THE HEART OF PUGLIA. WITH 30 YEARS OF TAILORING EXPERIENCE AND AN ONGOING COMMITMENT TO PRODUCT DEVELOPMENT AND INNOVATION, HE HAS ALWAYS AIMED TO TRANSFORM CLASSIC PIECES, THROUGH THE USE OF ALTERNATIVE METHODS AND MATERIALS, RESULTING IN A UNIQUE STYLE THAT DRAWS INSPIRATION FROM HIS NUANCED AND DYNAMIC HOMELAND.

Colorful Standard pride themselves on their transparency and their ethical practices. 100% of their products are made in Portugal by a team of skilled hardworking individuals who the company have now known for years and have built a close relationship with. 

"We work under the European Union Labour Law, which focuses on fair employment conditions and informing and consulting workers."

The part I love most about Colorful Standard's practices is because they work transparently. So much so, If you would like to see how they work and the hands behind their colourful pieces the factories are open for visits at any time.

Cotton farming uses more toxic pesticides than any other materials. These chemicals are harming the planet and stripping the land of nutrients, polluting water and putting cotton farmers at risk. Certified organic cotton is far better for the planet. By replacing dangerous chemicals with natural alternatives and classic agriculture techniques, farmers will not be exposed to dangerous levels of toxins. The downsides to this organic method are that farmers will have to plant more plants which will end in a higher water usage for production and take up more land because the crop would not have been genetically modified therefore doesn’t produce the same amount of fibres. Despite the negatives, organic cotton uses 91% less water than normal cotton and releases 45% less CO2 emissions.