John Smedley is a British brand and are the oldest manufacturing factory in the world. Since 1784.
MERINO WOOL
We all know the quality of the merino wool is second to none. This means selecting the very best farmers in New Zealand to supply our extra fine wool. The wool must adhere to strict specifications not only to the quality of the fleece but also the welfare of the sheep, sustainability and protection of the farm land. For the quality of the finished garment the most important specification is the fibre fineness and length. Each fine Merino strand must be between 18-19 microns in diameter. Each smooth strand of merino ensures it’s soft to the touch and makes a finished garment perfect to wear next to the skin.






John Smedley received a Royal Warrant in 2013 for providing the ‘place and quality of manufacturer of fine knitwear.’ The brand has been popular with the Royal family for many years – with HRH Queen Elizabeth II visiting the factory twice. Once in 1968, where she received gifts of Pullovers for Prince Andrew and Prince Edward and once in 2014 where she received a collection of Polo Shirts and Sweaters for Prince George.
A royal warrant is a mark of recognition for companies who have supplied the Royal households with goods for the last 5 years and currently have an ongoing trade arrangement.
The royal warrant itself is the document that gives the company permission and responsibility for the display of the relevant Royal Arms that is related to the business. All Royal warrant holders proudly hold mutual traits of the highest standards of service, quality and excellence.