New in Paul Smith and their sustainability achievements

October 21, 2021

Paul Smith is Britain’s foremost designer.
He is renowned for his creative aesthetic, which combines tradition and modernity.

Reaffirming the values that Paul set down in 1970, ‘classic with a twist’ remains the guiding principle of the company.

Paul’s saying, that 'you can find inspiration in everything’, means that references are eclectic, coming from high art and everyday life. Each Paul Smith design is underpinned by a dry British sense of humour: quirky but not frivolous, eccentric but not silly.

Happily positioned between high fashion and formalwear, while taking reference from both, Paul Smith has always been proud to stand apart.



The company recognises the design industry has a crucial responsibility to improve its practices to better protect the environment and care for the people who support our business.

Organic T-shirts

Paul Smith's sustainability achievements


  • 33% of our collection is part of Sun Logo

  • 45% of our cotton is organically grown

  • 50% of our leather suppliers are Leather Working Group certified

  • 100% of our down is not taken from live-plucked or force-fed birds

  • Zero waste to landfill from our Nottingham office and warehouse

  • Added fabric recycling bins in our design studios

  • Used leftover cloth to make shopping bags, gift bags and face masks


  • Launch eco-friendly retail packaging

  • Place a ban on sending stock to landfill

  • Develop a policy for faulty products


  • Launch eco-friendly wholesale and warehouse packaging

  • Become a Global Organic Textile Standard certified trader


  • Make PS Paul Smith a 100% Sun Logo collection.

  • Source all cotton from more sustainable sources (including recycled)

  • Use only recycled, not virgin, synthetic fibres

  • Source all leather from LWG, I.CE.C or IS0 14001 certified suppliers

  • Source all wool, mohair and alpaca wool, and down in a responsible way supporting Textile Exchange standards