Into the scene came Milano Cento, inspired by the classic sophistication of all things Italian and aimed at those who wanted something more unusual and understated. This classic, aromatic men's fragrance - with its twist on the traditional citrus, herbaceous and woody style quickly established its own niche following amongst those who desired something that bit different, and who were prepared to seek it out. Before long it had become available in leading department stores and independent perfumery shops up and down the country. Milano Cento had truly arrived. We had discovered it and we loved it.
It was 1989. Along with shoulder pads, big hair and our new designer trainers, we were in love with the music of Madonna, Kylie Minogue, Black Box and Soul to Soul, who were bringing us Back to Life. We wanted to show off our new found love of interior design, whether we took a modernist approach, adopting trendy minimalism in chrome and smoked glass, or if our chosen style was for country living, featuring Laura Ashley floral chintz, with plenty of fabric swags and trims, offset by dried flowers.
Inspired by the wonderfully diverse, aromatic plants of Italy, Milano Cento Him opens with zesty, sparkling notes of lemon, bergamot and green petitgrain. Herbaceous notes of lavender and rosemary combine with the intensity of basil and clary sage, followed by rich, sensual sandalwood and patchouli. Spicy clove, cinnamon, amber and warm musks live in the memory and in the heart. This sophisticated men's fragrance helps us to create new memories, but also to look to the past, encouraging us to "Keep the memory alive..."