Let’s talk about the positives during this uncertain time… A huge opportunity is that everyone now has a little extra time on their hands to learn a new skill or pick up a new hobby!
For many of you, there is no separation from work life to home life since many of us are working from home. Be sure to take walks outside or spend some time in your garden perhaps participating in a YouTube exercise video as an efficient way to balance work/home life and stay fit and healthy at the same time.
Looking across different industries, the movement has been extremely nspiring to see around the world.
The current situation with COVID-19 is the seed that has been planted to create a more social, communitive world. A report by Mintel has spotted a trend that over the next 10 years, consumers will demand more cash payments and human interaction. So, it will be exciting to experience the shift in the industry and be a part of that change.
“Lockdown teaches us that beyond our basic needs for clean air and water, wholesome food and the company of loved ones, so much of our everyday consumption is excessive and greedy”
Looking at our situation on a global scale, COVID-29 has stopped 'life as normal' across the world. We are coming into a period of significant consumer uncertainty. As consumers around the world look to reduce contact with each other there has been a huge spike in digital services across industries from online grocery stores and YouTube for fitness and well-being videos. Businesses seem to have connected with consumers to maximise their digital profits at this uncertain time.
During this time people's anxiety has increased with fear now becoming the emergent emotional state. Consumers will not only be fearful on the wellness front, worrying about their health, but concerns around their finances state will also come to the middle of the financial uncertainty that has emerged as businesses are forced to halt operations.
Going forwards, businesses should work to create marketing strategies that enhance a sense of security, wellbeing and promote positivity. After the coronavirus pandemic comes to a close, we do not expect consumer shopping habits to return to normal as this huge pause will mean that many will reconsider their values around consumption and spending.
Remember, stay at home. Protect the NHS. Save lives.